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What you'll learn


Sampling for Beginners

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What you'll learn


Sampling for Beginners

This course introduces the fundamentals of selecting a sample for research involving human participants. It will provide you with a clear understanding of why samples are needed, an overview of common sampling techniques, and information around ethical research and minimizing bias.

This course will help learners to:

  • Understand the concept of sampling in research

  • Grasp the ethical considerations in participant identification and contact

  • Address challenges posed by ill-defined, wary, and hard-to-reach populations

  • Define sampling variance and bias, and comprehend their distinctions

  • Identify how sampling frames and non-response contribute to bias

  • Understand the impact of sample size on sampling error and statistical power

  • Assess strategies for drawing valid conclusions from imperfect samples to the broader population

Language: English

Time to complete: 3 hours

Level: Beginner

Instructor
Paul Silvia

How to access: Sage Campus is a digital library product. If you are a librarian, find out how to get Sage Campus for your university. If you are faculty, a researcher, or a student, recommend Sage Campus to your library.

Course modules


Course modules


 There are 4 modules in this course:

 

1. What Is Sampling?

Learn the balancing act of sampling, combining ideal sampling theory with practicality for smaller-scale research projects with human participants.

2. What Are Common Sampling Methods?

Discover the division between probability and non-probability sampling methods, understanding the trade-offs between scientific ideals and real-world research constraints.

3. What Are the Practical and Ethical Challenges of Sampling?

Navigate the ethical and practical complexities of recruiting human participants, especially when dealing with ill-defined, hard-to-reach, and wary populations.

4. How Can I Reduce Error and Bias in Sampling?

Explore the concept of sampling error, encompassing sampling variance and bias, and grasp strategies to prevent, reduce, and comprehend these errors in research.

Who it's for


Who it's for


Who it’s for

This course is suitable for undergraduates looking to understand the fundamentals of selecting a sample for research involving human participants, as well as postgraduate and early career researchers requiring a refresher.

Register interest


Register interest


Register interest

This course is coming to the Sage Campus platform in January 2024. If you’re interested in the course for yourself or for use at your institution, register interest below to keep updated when a free module is ready. In the meantime, check out what to expect from our courses. Please note that Sage Campus is a digital library product, so you can only access via your institution.

Settings


Settings


Featured
Paul Silvia
Paul Silvia

Paul is the Lucy Spinks Keker Excellence Professor in the Department of Psychology at the University of North Carolina at Greensboro, USA, where he teaches graduate-level statistics and research methods. His research explores the psychology of creativity and the arts, such as how people come up with good ideas and what makes art interesting and appealing. He has written many books, including Exploring the Psychology of Interest and How to Write A Lot.

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