Conduct a Literature Review
Conduct a Literature Review
This course guides learners through the entire process of preparing a literature review, selecting and analyzing existing literature and structuring and writing a quality literature review. Most importantly, the course develops skills in using evidence to create and present an engaging and critical argument.
This course will help learners to:
Evaluate the purpose of a literature review
Develop and clarify their thinking, embed their ideas, and articulate their thoughts clearly
Identify the key preparation steps of a literature review and use each step to effectively articulate their research question and literature review plan
Identify the key considerations when evaluating journals, selecting the most appropriate journal for their literature review
Build a strong and convincing argument using suitable literature and data to develop and present their argument in their literature review
Write and structure a strong literature review avoiding common pitfalls when writing
Recognize what each section of the literature review requires and formulate their own with the help of examples and guidelines.
Language: English
Time to complete: 5 hours
Level: Beginner
Instructor: [[Instructor]]
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First, you need to know what a literature review is. A well-designed and presented literature review is central to the success of your research project. This module will look at what a literature review is and how it is used to establish where your research fits in.
Jumping into a literature review can be daunting. Why? Well, conducting a review will open up a whole new world of process, language and structures, so it’s important to address it one step and a time. You build a review, and the best place to start is the beginning.
When writing a literature review, it’s important to understand that the argument already exists within the available literature. Your review will ultimately be based on pre-existing academic knowledge. This essential knowledge will invariably be in journals and journal articles.
An argument is central to a literature review. This module will look at why it is essential to engage in an academic argument and how to develop an argument throughout your literature review. It will explore using evidence and existing arguments.
Now we have looked at what an argument is, let's look at how to actually write the argument. This module will help you put pen to paper and structure a well-presented argument in your literature review.
Time to put pen to paper. This module will go through the sections likely to be required in your literature review, what needs to be included in each, and how to write the different elements of a literature review. Keep in mind that literature review requirements vary, so have a look at your particular requirements.
This course is aimed at all students across a wide range of disciplines who are conducting a literature review as part of their studies, whether that is undergraduate or postgraduate, as part of a wider research project or as a standalone piece of research.
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Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas’s primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015.