Analyze Qualitative Data
Analyze Qualitative Data
This course develops students’ skills in understanding and evaluating their individual data. It identifies the appropriate approach to coding, using techniques to categorize and pull themes from their data, building confidence and proficiency in every stage of the data analysis process.
This course will help learners to:
Identify the types of data that generates themes and recognize why themes matter
Effectively organize their data and decide on the best approach to transcribing it
Evaluate the different approaches to coding and evaluate which is most suitable for analyzing their own data
Identify meaningful data to create appropriate codes, organizing into categories to help with data analysis
Analyze their categories to find themes, evaluating these against the data
Use evidence from their data to support their themes.
Language: English
Time to complete: 5 hours
Level: Beginner
Instructor
Dr Robert Thomas
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Finding a theme is at the heart of qualitative research and brings together smaller categories or ideas that represent significant trends in your qualitative data. This module will explore the qualitative data analysis process and the steps it takes to find themes in your data.
This module will take the first step in analyzing qualitative data: organizing your data into transcripts, which are the written versions of your data. It will look at how to read and make sense of your written data and transcribe this into something you can work with.
An understanding of what coding and codes are before you begin a deeper analysis is needed. Codes are the building blocks of the final themes. This module will give a clear understanding of what codes are and the different approaches to coding, so you can start to organize and analyze your data.
Now we have looked at what code is and some approaches to coding, you can begin coding properly. This module will look at how to start making sense of your data and what to look for, using strategies to identify the relationships within your data to develop codes.
We are now at the next stage in the process, taking analysis one step further. This module will evaluate the codes we have found and develop them into categories.
We are now ready for the final stage in the qualitative data analysis process. Once you’ve developed your categories you can start to develop themes. This module will look at how to find themes to support your data analysis.
This course is aimed at all social science students or digital humanities students dealing with qualitative data analysis, whether that is at undergraduate or postgraduate level.
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Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas’s primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015.