Dr James is a Computational Social Scientist in the Department of Sociology, University of Essex. His work focuses on utilizing data science tools, including large-scale text analysis, social network analysis and computer-vision as aids to explore social science problems. James is also the director of the BSc Sociology with Data Science at the University of Essex and author of Digital Culture Industry: A History of Digital Distribution (2013). James believes that technology needs more social science, and vice-versa.