This introductory course is perfect for those looking to start utilizing social media data in their research to uncover the wealth of new insights and opportunities it brings. Learn the essentials of collecting social media data and learn how to navigate the inherent challenges in working with this kind of data.
This course will set you up to effectively plan, gather and analyze social media data, equipping you to undertake research projects using social media data.
By the end of this course you will:
Understand how social media data presents challenges that differ from other types of data, particularly in relation to research ethics.
Be empowered to effectively plan a social media data based project, including the data collection strategy, data storage and curation, and analysis.
Gather, clean and analyze social media data using Workbench.
This course was created using content from various contributors. See the list of contributors here.
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Gain an understanding of the ethical issues related to social media research.
Gain an understanding of the benefits and limitations of social media data.
Develop an awareness of how data collection methods and sources can impact your research.
Learn about the range of available tools and get hands-on experience with gathering and analysing Twitter Data with Workbench.
Plan and implement your own social media data collection, applying your new knowledge and practical skills developed on the course to your own research topic.
This is an introductory course and no prior experience working with social media data is required but an undergraduate level understanding of social research methodology is needed.
No specific software is needed to take this course. You simply need a laptop or PC and an internet connection.
You have access to the course for 3 months.
The course takes 1-3 hours to complete, which you can do so at your own pace over the 3 month access period.
All of our courses offer a certificate of completion signed by your instructor. You will be able to download this certificate, from the Learning Platform, when you complete the course.
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